Adaptive partners with ADSS to deliver first exclusively cloud-based retail broking platform

Adaptive, a bespoke, electronic trading technology solutions provider, has partnered with ADS Securities (ADSS) to deliver its flagship retail trading platform on the cloud.

ADSS, one of the largest leveraged brokers in the Middle East, approached Adaptive to build its front-end trading platform, risk management, order management and administration while it improved the backend and downstream systems.

Adaptive co-founder and CEO Matt Barrett

Adaptive co-founder and CEO Matt Barrett told BEST EXECUTION that while capital markets might have been slow to adopt cloud-based technologies, this is now changing rapidly. “As liquidity moves to the cloud, building cloud-native means future-proofing your tech stack to ensure scalability, cost efficiency and performance,” Barett added.

A key feature of the platform is its high throughput and low latency thanks to ADSS’s new infrastructure which enables the firm to handle significant volumes at low latency, while giving the broker the ability to scale – adding new features or asset classes as markets evolve; and

Barrett added: “In modern markets, differentiated trading solutions are vital to attract and retain custom. For brokers like ADSS, the technological challenge is vast – delivering low latency and managing high volumes across asset classes, managing vast swathes of data and delivering a world-class user experience that enables clients to easily navigate deep and complex functionality. We are therefore proud of the proprietary cloud-based platform that we have delivered in collaboration with ADSS.”

Sophia Salim, chief technology officer, ADSS, said: “In a competitive retail trading market, being able to serve progressively diverse and sophisticated audiences at scale has never been more essential. Owning a high-performance platform enables us to achieve this – setting our offering apart in its functionality, feel and performance, both now and into the future as our new cloud-based infrastructure allows us to grow and adapt with our clients’ changing needs. Being the first fully cloud-native retail broking platform means that we are able to keep our product at the leading edge as we establish a truly industry-defining offering.”

© Markets Media Europe 2023

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