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CEO CHAT: n-Tier, Peter Gargone

The Consolidated Audit Trail (CAT) is coming. And soon.

The much anticipated and awaited securities audit trail that is being billed as a means to help monitor and police stock market trading will begin operation for file submission in April.

Here is the official Finra timeline:

2a Equities Large Industry Members and Small Industry Members that are OATS Reporters Test Environment opens for file submission and data integrity validations December 16, 2019
Large Industry Members and Small Industry Members that are OATS Reporters Production Environment Go-Live for file submission and data integrity validations April 20, 2020
Large Industry Members and Small Industry Members that are OATS Reporters Test Environment opens for Intra-firm Linkage validations April 20, 2020
Large Industry Members and Small Industry Members that are OATS Reporters Production Environment Go-Live for Intra-firm Linkage validations July 27, 2020
Large Industry Members and Small Industry Members that are OATS Reporters Test Environment opens for Firm to Firm Linkage validations July 27, 2020
Large Industry Members and Small Industry Members that are OATS Reporters Production Environment Go-Live for Firm to Firm Linkage validations October 26, 2020
Large Industry Members and Small Industry Members that are OATS Reporters Test Environment opens for Exchange and TRF Linkage validations September 9, 2020
Large Industry Members and Small Industry Members that are OATS Reporters Production Environment Go-Live for Exchange and TRF Linkage validations October 26, 2020
Peter Gargone, n-Tier

Years in the making, CAT is expected to fill multiple needs for myriad market participants but many questions linger. Is it enough? Is it worth the cost?

Peter Gargone, n-Tier Founder and Chief Executive Officer sat down with Traders Magazine’s Editor John D’Antona Jr. and spoke about the aforementioned issues as well as offered his opinions.

TRADERS MAGAZINE: What are some of the main issues brokers have faced in meeting the CAT deadline? Technology? Security?

Peter Gargone: Security and liability for potential security breaches are an ongoing concern for brokers ahead of the CAT deadline. Brokers are working to ensure there are robust operational and technical processes in place to monitor and manage the reporting accuracy. Successfully implementing a technological solution that can handle the volumes of exceptions and corrections expected to result from the rollout of CAT is also top of mind. In CAT’s latter phases, brokers remain concerned about the occurrence of rejects from cross- firm data linkage.

TM: Can the CAT be the answer the SEC wants or envisioned? Or does it fall short?

Gargone: It is still to be determined whether CAT will satisfy the SEC’s particular requirements. As an overall initiative CAT will undoubtedly provide a more complete and accurate view of activities in the market. Still, the value provided by this additional data will depend on the level of data accuracy and data quality achieved by the industry.

TM: What has the technology spend been like for the industry or brokers? – More than thought? Less? Can it be recouped?

Gargone: We feel most firms have budgeted appropriately for the CAT initiative. However, when firms look at the overall spend across different regulatory requirements, both domestic and international, the costs are continually rising.  For firms that take a holistic approach to regulatory operations and data accuracy, we believe the regulatory risk and operational efficiencies gained by now having complete and accurate data will allow firms to recoup some of that overall spend.

TM: When it comes to the CAT – will this be the final version? Or will there be a CAT 2.0 as glitches arise?

Gargone: As with any complex regulation we would expect a period of adjustments and clarifications. This has undoubtedly been the case with predecessor regulations such as OATS, EBS, and LOPR, which have undergone many years’ worth of changes based on industry feedback.

NYSE Proposes It Build a Modern Consolidated Tape

In a Linkedin article published Thursday, NYSE Chief Operating Officer Michael Blaugrund said that the industry is asking or a more modern means of tracking stock trading activities. He responded that his exchange should build it.

Here is the article in its entirety…

Michael Blaugrund, NYSE

The consolidated tape is a hallmark feature of the U.S. equity markets, providing investors a simple, single mechanism to understand the state of displayed liquidity and recent transactions across many venues. Conceived more than 45 years ago, it has played an important role in making American equity markets accessible, transparent, and resilient.

But over the past 45 years, technology and market structure have changed dramatically. Regional stock exchange floors have been replaced with multiple New Jersey-based data centers. Armies of sales traders looking at prices on screens have been replaced by algorithms consuming “non-displayed” data feeds. And retail investors who once called their broker to ask for a quote are increasingly trading through smart phone apps or digital assistants.

Given the degree of marketplace change, it is more than appropriate to ask whether the consolidated tape, which is operated through entities called securities information processors, or SIPs, needs to be modernized. Based on the industry’s concerns about the differences between SIP and proprietary market data, the answer is clearly “Yes”.

What should this modernization look like? NYSE recently filed a comment letter recommending that the Commission undertake rulemaking to:

  • Expand SIP content to include depth-of-book data, odd lots and auction information. We also recommend displaying protected quotes in terms of shares (not number of round lots)
  • Reduce the administrative burden on subscribers by establishing fees based on distinct products instead of user classifications.
  • Establish competing consolidators in multiple data centers to minimize geographic latency and create incentives for continued improvement.
  • Eliminate unanimous voting requirements under the current Plans.
  • Update revenue allocation to reward displayed quotes that result in trades.

To those who follow market structure developments closely, these reforms should look very familiar. They are largely based on previous recommendations of major industry groups, the SEC’s Equity Market Structure Advisory Committee, and the US Department of Treasury’s report on Capital Markets, and the NYSE.

We are embracing the proposals previously made by these organizations in an effort to fast-track reform. The current tape plans have already made meaningful progress on governance matters, including strengthening the role of industry advisors, establishing conflict of interest policies, and ensuring robust audit and information barrier policies for data administration. Instead of beginning a years-long process of debating (and potentially litigating) more novel governance changes, let’s just get to the work of developing the modern SIP which the industry has already requested.

Changes of this magnitude are policy decisions that the SEC should affect via rulemaking, not indirectly through changes to NMS plan governance. SEC-established rules provide a legitimacy to the process that SRO-crafted NMS Plans lack. We believe that much of the industry shares our vision of the end state for the SIP, and we are hopeful other voices will join us in asking the SEC to conduct rulemaking to accelerate its arrival.

HSBC’s Latest Middle East Mission – Kuwait’s Inclusion In MSCI EM Index

High Resolution Mission Concept

The following was authored by Camille Asmar, Head of Global Emerging Markets Equity Sales, EMEA  and Michael Fidance, Global Emerging Markets Execution Strategies at HSBC. 

The MENA region has been one of the most fascinating stories in Emerging Markets over the past few years.

Notwithstanding its strong economic growth; it is the wind of economic reforms sweeping across the region which seems to be the most appealing factor to international investors.

Whilst the UAE and Qatar opened up their markets to foreign investors almost a decade ago, other major regional economies – principally Saudi Arabia – have only recently started to follow suit. Saudi Arabia has justifiably grasped the attention of Global EM investors worldwide due to the size and liquidity of its markets; a new player is however starting to emerge: Kuwait.

Kuwait has been diligently implementing a series of expansive economic and market reforms; a strategy they hope will leave a legacy of foreign institutional investment, facilitated by index inclusion and subsequently, eliminating their decades-long dependency on commodities.

Those reforms in Kuwait have helped fortify its standing, and convinced FTSE Russell to add the country to its Emerging Markets Index, a milestone that resulted in over USD1.4 billion of foreign investment moving into the local equity market throughout 2018 and 2019. In June last year MSCI said it would reclassify its Kuwait index to emerging markets status, subject to enhancements that made it easier for overseas institutional investors to access the country’s equity market before the end of November 2019.

During the MSCI consultation, international investors highlighted their critical need for omnibus account structures and same national investor number (NIN) cross trades being made available. In October 2019 the Kuwait Capital Market Authority announced it was changing some executive bylaws and rules and international investors were able confirm that these two enhancements have been put into practice. There have also been some significant enhancements into the clearing and custody process championed by the Kuwait Clearing Company.

As a result, MSCI confirmed in December 2019 that Kuwait will be included in MSCI Emerging Markets Index in one step during the May 2020 semi‐annual review. As a result, nine Kuwaiti stocks will be included in the Emerging Markets Index with an estimated weight of 0.69% according to MSCI.

The inclusion of Kuwait in the MSCI Emerging Markets Index in May 2020 has presented an opportunity for improving the country’s equity market structure; and in turn, facilitating the access to trading of local stocks for international institutional investors.

HSBC has a long history in Kuwait; where it has been operating for several decades and has an extensive footprint. Alongside the Global Emerging equity business in London, HSBC has begun a 5 month long engagement with all stakeholders in a successful MSCI Kuwait inclusion that will witness a $3-4bn* of foreign capital moving into Bursa Kuwait.  It is also one of the rare vertically integrated banks in the region which has the ability to also engage clients across sub-custody and foreign exchange and providing a full overview of the trading cycle to clients.

The MENA region overall is at the forefront of reforms, and is often perceived as a monolithic entity by international investors. Reclassification should not be seen as an end result, but rather the beginning of a journey. As MENA economies endeavour to improve their markets, they will be recompensed with increased index weightings, which in turn will encourage greater active and passive flows, and ultimately deeper liquidity.

*Source: Bloomberg

FIX provides guidance for CAT implementations

Finance symbols of stock market

SEC Rule 613 was adopted to require national securities exchanges and SROs to submit a national market system (“NMS”) plan to create, implement, and maintain a Consolidated Audit Trail (CAT) with respect to the trading of NMS securities, that would capture customer and order event information for orders in NMS securities, across all markets, from the time of order inception through routing, cancellation, modification, or execution.  The primary goal of Rule 613 is to improve the ability of the regulators to surveil and accurately track trading activity in equities and options markets. 

Over the past year FIX and FIF members have collaborated to provide guidance to firms for their CAT implementation by producing recommended mappings for CAT-FIX messages identified in the CAT NMS Plan (Phase 2A-Equities).  Please click here to view the mappings.

During this exercise participants also identified gaps related to data reporting required by the CAT NMS plan, these gaps have been addressed within a FIX extension pack.

One of the key data elements required for data reporting to CAT, is FDID (Firm Designated Identifier), “a unique identifier for each trading account designated by Industry Members for purposes of providing data to the Central Repository, where each identifier is unique among all identifiers from any given industry member for each business date.”  FIX/FIF Cat working group identified a standardized use of FIX to communicate FDIDs across different market participants, please click here to view.

FIX Publishes Online Specification

The baseline spec has been refactored for FIX Version 5.0 Service Pack2 Volume1. Previously only available in Word/PDF documents, it is now available as online versions. Next steps are to enhance the baseline to include all FIX Extension Packs published after Version 5.0 SP2. Click here for more.

Cowen Targets Aggressive Overseas Growth

Dan Charney, co-president of Cowen and Company, said the US diversified financial services firm has aggressive ambitions to grow in Europe as it launched a suite of liquidity seeking and execution algorithms in the region.

Dan Charney, Cowen

Charney told Markets Media: “Our aspirations in the US are to be in the top 10 for high- and low-touch trading and to be the premier bank outside the bulge bracket. We have every expectation that we will reach the same relevance in Europe over time.”

He continued that the firm celebrated its 100th anniversary in 2018 and so takes a long-term view. “We realise it is a marathon, not a sprint.”

Cowen made seven senior hires, led by Matt Cyzer, in October last year to expand its international sales and trading team. Cyzer and his colleagues joined from Deutsche Bank after the German firm closed its equites business. At Deutsche Cyzer was head of EMEA execution services. Previously he had been president, head of Europe at BTIG where he led the equities sales and trading group and ran the overall expansion of the European business between 2012 and 2018.

Cyzer, chief executive of UK-headquartered Cowen Execution Services Limited, told Markets Media: “Before joining I was aware of how successful Cowen was in the US, especially over the last couple of years, and of the firm’s credibility with clients. We knew that if the US platform could be replicated in Europe it would be a home run.”

Jason Oien, head of electronic trading services at Cowen, said part of the reason for firm’s US success was due to a lack of conflicts and being agnostic on execution venues.

“We do not make markets and when we acquired Convergex in 2017 we closed its dark pool to ensure we did not have conflicts of interest,” Oien added. “We only care about executing in the right place for the right reason, which is finding the highest quality liquidity.”

Jason Oien, Cowen

In Europe Cowen does not operate a mutilateral trading facility and it is not a systematic internaliser. MiFID II, the European Union regulations which came into force in 2018, banned broker crossing networks and required broker-dealers to set up systematic internalisers in order to provide principal liquidity to clients.

Oein continued that the firm had been in conversations over the last weeks and months with a range of asset management clients regarding expanding in Europe.

“Clients are more than happy for us to replicate our US model,” he added. “We aim to make the trading experience as globally consistent as possible.”

Algo suite

This week Cowen said it has launched its full suite of liquidity seeking and execution algorithms that are specifically tailored for the European market.

Cyzer said: “This is an exciting moment  and rounds out our European offering. We are building for what the market will look like in five years time, rather than just responding to MiFID II.”

Tom Campbell, head of electronic trading in Europe, told Markets Media that the algo suite reflected the innovations in European market structure since MiFID II, such as the growth in periodic and continuous auctions, and the advent of SIs.

“The algos are underpinned by our US excellence but are nimble and adjust to different liquidity in Europe,” Campbell said. “We use machine learning so the algos rebalance intraday as liquidity changes.”

Tom Campbell, Cowen

Cowen has also introduced its “heatmap” technology in Europe, a routing logic which maximises the efficiency of dark pool liquidity sourcing.

“We have a dark heat map for individual stocks which is unique,” added Campbell.

The firm said stock-specific routing and intraday machine learning technology means clients can trade faster and with less market impact as a result of the heat map.

Growth

Cowen led opening ceremonies the London Stock Exchange this morning in celebration of becoming a new member firm.

Charney said “Today, with over 180 professionals in nine European cities, including 63 professionals here in London, we have built a full service, cross-border, capital markets, investment banking and research solution for our clients.  Additionally, through the successful integration of several acquisitions, we have ensured that our markets business is at scale and able to excel under MiFID II.”

He continued that Cowen has aggressive ambitions to grow outside the US in areas including prime brokerage, securities financing, outsourced trading and derivatives.

“Cowen is the fastest growing electronic trading firm in the US and we see the same enthusiasm in Europe,” Carney added.

Fidelity Launches Real-time Fractional Shares Trading for Stocks and ETFs

Finance symbols of stock market

Fidelity Investments the largest online brokerage firm with more than 23 million retail brokerage accounts, today announced availability of real-time fractional shares trading of stocks and ETFs (also known as dollar-based investing). This simplified way of investing, which is being rolled out to Fidelity’s retail customers beginning today and will continue over the next several weeks, allows investors to trade as little as 0.001 of a share using Fidelity’s Mobile® app for iOS® and AndroidTM.

Fidelity is the only brokerage firm to offer zero online commissions for stock and ETF trades, zero account minimums, zero account fees for retail brokerage accounts, a higher cash sweep rate versus the other largest online brokerage firmsi regardless of investable assets1, and continues to forgo payment-for-order-flow from market makers for stock and ETF trades, helping facilitate industry leading price improvement for customers.

Fidelity will execute all fractional trades in real-time during market hours, meaning customers will always know the share price, unlike some firms that execute fractional trades at the end of a trading day or wait for multiple orders to add up to full shares. Fractional share or dollar-based trades, which must be market or limit order types and are good for the day only, are available in eligible Fidelity retail accounts, including brokerage, HSAs, IRAs, and self-directed brokerage accounts via a workplace retirement plan.

“Investing at Fidelity just got easier, and more accessible, with dollar-based investing,” said Scott Ignall, head of Fidelity’s retail brokerage business. “Leveraging Fidelity’s award-winning mobile apps and brokerage platform, customers can now own a piece of their favorite companies and ETFs based on how much they want to invest, independent of the share price.

“Fidelity’s size, private structure, and leading positions across various marketplaces (including retail, institutional, and intermediary) are unmatched in our industry and put us in a unique position to deliver greater value to our customers,” continued Ignall. “In addition, customers have access to unmatched stock and ETF research to confirm or generate new investing ideas.”

How Investors May Benefit from Dollar-Based Trading

Based on customer feedback, we expect investors to use dollar-based trading in a variety of ways, including:

  • A customer saves $500 to begin investing in several high-priced companies they have been following for their diversified portfolio. With this new capability the price of a single share is not a concern, and the investor buys $100 worth of shares in five different companies, potentially helping with diversification.
  • A customer may implement dollar-cost averaging, a strategy in which an investor divides the total amount to be invested across periodic purchases of a stock or ETF to help reduce the impact of volatility. With zero online commissions and the ability to buy in fractional shares or dollars, a customer could set up an automatic deposit from their paycheck or bank account into a Fidelity brokerage account and easily make multiple purchases of a stock or ETF over time, e.g. $50 each month, and pay nothing in commissions.

Dollar-Based Trade Ticket on Fidelity Mobile:

Dollar-based trading will be rolled out on Fidelity Mobile apps for iOS and Android, available in the App Store and on Google Play.

About Fidelity Investments
Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses we serve. With assets under administration of $8.3 trillion, including discretionary assets of $3.2 trillion as of December 31, 2019, we focus on meeting the unique needs of a diverse set of customers: helping more than 30 million people invest their own life savings, 22,000 businesses manage employee benefit programs, as well as providing more than 13,500 financial advisory firms with investment and technology solutions to invest their own clients’ money. Privately held for more than 70 years, Fidelity employs more than 40,000 associates who are focused on the long-term success of our customers. For more information about Fidelity Investments, visit https://www.fidelity.com/about.

What Drives Investors?

Barchart, a provider of data and technology services to the financial, media and commodity industries, has released the results of a new survey on the stock market: What Drives Retail Investors in 2020. This 20-page comprehensive report provides financial media, wealth management and brokerage firms with a detailed look into the data and financial tools currently driving engagement among retail investors.

Outlined within the stock market survey are responses from three separate audiences: a General Online Audience, surveyed on Facebook; a Business Professional Audience, surveyed on LinkedIn; and, an Active Investor Audience, surveyed on Barchart.com. By collecting responses from three separate audiences, Barchart was able to provide an intricate look into each individual cohort, giving financial and media firms the capability to clearly understand each group and which tools and features matter the most to them.

“Our survey thoroughly outlines how different groups of retail investors and traders, from novice to serious, engage with and monitor the stock market,” says Barchart CEO, Mark Haraburda. “Through the responses we received we were able to uncover a significant amount of information, including everything from the importance of financial news and how often individuals check stock prices to which devices they are using and what types of tools users would like to see more of. Firms serving retail investors and traders will be able to leverage this information to enhance their current platforms and better engage these user groups,” added Haraburda.

Businesses that can benefit from reading the survey include Financial Media, Brokerage, Wealth Management and Personal Finance firms who are faced with the challenge of providing their users with engaging financial tools, news and features for monitoring and trading stocks. The report provides a variety of conclusions on how to actively engage retail investors and traders, including: how to differentiate from Big Tech competition; the importance of a premium desktop platform; and, opportunities within the business professional segment.

Some of the findings were:

44% of the General Online Audience checked stock quotes on their handheld.

94% of the Active Investor Audience checks their stock quotes on a daily basis or more often.

27% of the General Online Audience doesn’t know if they are getting real-time or delayed stock quotes.

80% of ALL respondents check their stock prices from financial media.

50% of the Business Professional Audience wants more investment research.

To download the survey, please click here. To use and explore Barchart’s own tools and features made available for retail investors and traders, including both free and premium services, please visit www.barchart.com.

News | Markets Media Group Purchases Best Execution and The DESK

MARKETS MEDIA GROUP PURCHASES BEST EXECUTION AND THE DESK.

February 3rd, New York & London.

Acquisition Expands Markets Media’s Footprint into Europe

Leading U.S.-based digital financial news publisher Markets Media Group (MMG) has acquired Best Execution World Limited (BEW), the London-based publisher of Best Execution and The DESK.

The acquisition of BEW expands Markets Media Group’s rapidly growing global footprint by giving it a presence in Europe. In 2016, Markets Media Group acquired Traders Magazine, the longstanding platform focused on institutional equities trading and market structure issues. In 2018, Markets Media Group acquired GlobalTrading, a Hong Kong-based platform and the official media partner of the FIX Trading Community.

Best Execution World has built an enviable reputation through its print and online channels, providing outstanding in-depth features and thought-leadership in the financial trading arena. Its marquee publications are Best Execution and The DESK, which are regarded as must-reads amongst the European trading community.

 

Markets Media Group CEO Mohan Virdee:

“This is a significant and crucial milestone in the company’s history and global ambitions. We are absolutely thrilled to be joined by a group of dynamic, passionate and seasoned individuals who will not only spearhead and grow Markets Media Europe but will also be key to contributing to the group as a whole. As always, our ideology and ultimate goal is to better serve the global trading community with consistent top notch content and events for the benefit of the industry itself. We very much look forward to working with our new partners to achieve this.”

 

Best Execution World Publisher Ian Rycott:

“We are delighted to announce the joining of forces with Markets Media Group. The two organisations mirrored each other so closely that the potential synergies of combining our talent, knowledge and content were self-evident. Added to which, the new entity of Markets Media Europe will provide immediate access to the UK and European markets and bridge the gap between Markets Media Group’s US and Asian operations. My UK-based colleagues and I are very excited by the prospects ahead and look forward to working with the Markets Media team.”

 

About Markets Media Group

Markets Media Group was founded in 2007 with one mission: to be the pre-eminent provider of news and information about trading and technology in capital markets. The coverage remit spans equities, fixed income, and FX, and covers buy-side investment managers, sell-side broker-dealers, exchanges, trading platforms, technology providers, and regulators. MMG is the publisher of Markets Media, Traders Magazine and GlobalTrading as well as producer of the Markets Choice Awards, Women in Finance Awards and Women Crush Finance.

 

About Best Execution World Limited.

Best Execution World is the publisher of Best Execution, The DESK and The Science of Investment. Launched in 2008 on the coat-tails of MiFID, Best Execution has charted the impact of regulation in the global securities markets. Best Execution offers in-depth analysis into the major trends that are shaping the financial services industry as well as providing a detailed insight into the technology driving new products and services being developed to meet these challenges. The DESK drills down deeper to provide buy-side traders with precise detail on the macro-drivers, events and plans that are shaping liquidity and price discovery in fixed income markets. The DESK delivers facts from the frontline of trading, opinion on the potential of new initiatives and support for fixed income desks across investment firms.

To download PDF version, click here.

CONTACT:         

David Griffiths

+1.646.479.4999

dgriffiths@marketsmedia.com

©BestExecution 2020

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Digital Transformation: Open Investment Banking & API-driven Institutions

Digital Transformation: Open Investment Banking & API-driven Institutions

This report explores how Open Investment Banking – making systems, functions and data from the bank’s technology stack available to clients – forms a core function of Digital Investment Banking. The report explores key elements of a successful digital transformation as relevant for Open Investment Banking, incorporating both cultural and technological perspectives. At the heart of the challenge lies the objective of subsuming commercial and investment bank (CIB) products and services into the client workflow.

https://greyspark.com/report/digital-transformation-open-investment-banking-api-driven-institutions/

RIAs Look to Bright 2020: TD Ameritrade Survey


Get ready for another great year, bullish registered investment advisors (RIAs) tell TD Ameritrade Institutionalin a new survey about their 2020 expectations for the economy, the markets and their firms.

More than two-thirds of independent RIAs participating in the TD Ameritrade Institutional 2020 RIA Sentiment Survey are optimistic about the U.S. economy, and more than half expect stock prices to continue to increase. Fifty-eight percent are upbeat about the global economy, a 20 percent increase from last year.

Even as RIAs see a relatively smooth road ahead in 2020, they are watching headlines on the U.S. economy, corporate earnings and trade for their impact on client portfolios. They expect the Information Technology, Health Care and Financial sectors to outperform this year.

“Though headlines during 2019 may have whipsawed markets, independent RIAs maintained their steady focus on doing the right things for their clients and investing in their firms,” said Tom Nally, president of TD Ameritrade Institutional, a provider of brokerage and custody services to more than 7,000 RIAs. “Year after year, more investors turn to RIAs for financial planning guidance.”

Most RIAs envision themselves on a continued growth trajectory this year, even as they juggle compliance and regulatory issues as their top management challenge. Three out of four RIAs expect they’ll grow in 2020, and more than 40 percent are planning on faster growth than in 2019.

RIAs Say Investing Palates Have Broadened

RIAs say that their clients have an increased appetite for stakeholder-driven and “grass”-roots investing: 56 percent are interested in ESG (environmental, social and governance) investments, while half want to know more about cannabis-related stocks.

More advisors are turning to third parties to help manage investments. Nearly 30 percent tap into third parties to manage client portfolios, almost three times the amount that did so in 2018. Model portfolios, such as those available through TD Ameritrade Institutional’s Model Market Center, are RIAs’ third-party manager of choice.

And despite all the fanfare, the industry’s move to $0 trade commissions on ETFs2 isn’t the only factor when it comes to advisors choosing investments for client portfolios. Sixty-five percent of advisors said that $0 commissions trade offers do not currently influence their decisions to use exchange-traded funds (ETFs) over mutual funds. That said, 46 percent say they will allocate more to ETFs in the future.

2019 was a Very Good Year

Against a backdrop of ongoing macro-environment uncertainties, 2019 delivered growth on all fronts for RIAs. Three-fourths of advisors said revenues jumped, with 14 percent increase on average. Eighty-two percent reported growth in assets under management, with 16 percent growth on average.

Seventy-one percent of advisors surveyed brought in new clients in 2019. National brokerage firms, whether wirehouses or independent broker dealers, continued to be the main source of new clients.

When investing in their own firms, independent advisors increased their spending the most on technology, followed by legal and compliance.

RIAs Set Sights on More Marketing in 2020

Advisors plan to increase their marketing spend in 2020, and up their technology investments, acknowledging that a healthy blend of both can benefit their bottom lines. Top initiatives to drive growth include increasing client referrals and using social media more. The largest technology investments planned by RIAs in 2020 will be on performance reporting and CRM tools.

Today’s advisors are committed to staying engaged with their clients – in fact, they are spending more time with clients than they did five years ago. But the focus is not solely on their investment portfolios. The average RIA spends nearly half their time with clients on topics outside of investment management.

How are they doing this? Newer technology tools are enabling firms to stay in closer touch with more clients than ever before. Thirty-six percent use video conferencing, while an additional 31 percent are considering doing so in 2020. And though only 14 percent of advisors use secure texting now, these capabilities are on the radar for an additional 41 percent in 2020.

RIAs are also exploring new ways to communicate with clients and strengthen relationships, such as producing flash briefings on smart devices and personalized client videos.

RIAs See Increased M&A – Among Other Firms

Though most advisors surveyed believe the pace of M&A will accelerate for the industry in 2020, the majority say they are taking a wait-and-see approach when it comes to their own firms. Most said they are not quite ready to participate in the consolidation trend.

Nine out of 10 advisors say they have no plans to sell their firm in the next two years, though there are plenty of offers out there for those who are interested. RIAs surveyed were ambivalent on using M&A as a growth strategy, and roughly a third would not consider a merger or acquisition at all in order to boost firm growth.

“Innovation and automation have made the RIA path more beneficial for more advisors, making this a great time to be an RIA,” said Nally. “Advisors have more tools and capabilities at their disposal than ever before. It’s no wonder so many firms are achieving remarkable growth while providing an exceptional experience to investors.”

Click here to download highlights of the TD Ameritrade Institutional 2020 RIA Sentiment Survey.

1TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.
2At TD Ameritrade, $0 commission applies to online U.S. exchange-listed stocks, ETFs, and option trades. $0.65 per options contract fee applies to options trades, with no exercise or assignment fees. A $6.95 commission applies to online trades of over-the-counter (OTC) stocks, which include stocks not listed on a U.S. exchange.

About the Survey
Results for the TD Ameritrade Institutional 2020 RIA Sentiment Survey are based on an email survey, conducted by MaritzCX on behalf of TD Ameritrade Institutional, a division of TD Ameritrade, Inc., between Nov. 22 and Dec. 1, 2019. 301 independent registered investment advisors participated in this study. Participants, both clients of TD Ameritrade Institutional and non-clients, were asked to share their views on economy, the outlook for their firms and the RIA market overall. The margin of error for the survey is ± 5.6%. MaritzCX and TD Ameritrade are separate and not affiliated and not responsible for each other’s services or policies.

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